TikTok Tips: In the Wild 🦁
Here are the top 5 pieces of TikTok centric content we saw last week.
ICYMI: In our last issue, we gave you the download on the TikTok Creative Center, plus which tools to use to source inspiration for your next batch of ad content.
Today, we’ll be sharing:
Our top 5 favorite TikTok centric content we saw in the wild last week.
The top trending sounds to incorporate into your next viral video
Top 5 TikTok Tips we read last week 🏆
1️⃣ We really saw the viability’: How Peace Out leverages viral moments on TikTok for growth
After one of TikTok’s biggest skincare influencers, Hyram Yabaro, gave Peace Out Skincare an organic shoutout in a video, the brand sold out of 6 months worth of product in less than 24 hours.
Read more about how Peace Out leaned into the TikTok success as part of their growth strategy in this Modern Retail article.
2️⃣ How to set up a successful content series:
One of many useful tips within a TikTok dedicated Twitter thread posted by Brian Bosché, here he highlights 3 key reasons why his new series is likely performing so well on the platform.
3️⃣ #TarteTok
Tarte Cosmetics has included press trips into their marketing strategy since 2015, flying editors and beauty influencers all around the world for weekends packed with sponsored content opportunities. This year, the brand shifted their guest list to focus entirely on TikTok celebs.
Learn more about the strategy behind the brand’s influencer trip refresh in this edition of Glossy Pop.
4️⃣ TikTok vs NCAA
Creators on the app have the ability to influence more than just our purchasing decisions. This time last year, Sedona Prince’s video pointing out the disparity between the men’s and women’s basketball tournaments jump started the changes we can now see reflected in this year’s March Madness.
5️⃣ So, dinner?
Sounds like potential for a Resy x TikTok campaign…
🎵 Trending Sounds
Using trending sounds is key to growing on TikTok. Sounds help increase your chance for virality as well as increasing your video’s average watch time. Every week, we’ll round up a couple trending sounds that we think you should pay attention to, and how you can use them in your content.
What this sound is: Although it may come across a bit morbid, this funeral tune by Bobby Cole has prompted creators to post light-hearted, satirical, “POV’ style videos of what they would be saying as they look over their best friend, partner, or even boss’s casket.
How your brand can use it: Brands can use this sound to create a POV video at your best friend or partner’s funeral, asking them where they kept their collection of your product so you can go claim your rightful inheritance!
What this sound is: The 1962 Patsy Cline song is being used to accompany videos of creators using the text overlay feature to share something particularly “crazy” or over the top they’ve done in the past.
How your brand can use it: Brand accounts can use this sound to describe a funny scenario where someone went to extreme measures to get their hands on your product, or was extra precautionary to ensure they’d never run out.
If you like what you see, please share with a friend!
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