3 TikTok ad creatives to recreate in less than 3 minutes
ICYMI: In our last issue, we covered everything you need to know about the #WestElmCaleb saga + a framework to help your brand decide if a trend is worth participating in or passing up.
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This week, we’ll be:
Breaking down 3 styles of effective TikTok ads to recreate for your brand
Sharing this week’s trending sounds & filters to inspire your next viral video
TikTok Ads: 3 Ways
The key to success on TikTok is all about the creative. At SLOPE, we work with a myriad of e-commerce brands, fintech companies, mobile apps, and more to help them launch paid ads on TikTok. Here are three styles of effective TikTok ads we’ve helped create that you can recreate to improve your TikTok ad performance -
Show and Tell: Present the problem & stumble upon the “perfect” solution
Shows (with creator in video depicting the scenario) and tells (with voiceover)
Utilizes a great text overlay hook, “how to ace your exams the right way”, which speaks directly to the target audience: students and leaves the user wanting to learn more
Style of storytelling mimics a natural thought process
Presents alternative solutions, outright saying “this is why Thesis is better than x,” keeping the video from sounding like an infomercial
Ends with a good CTA for the user (to the Thesis website)
Works well for products and companies that “fix” a problem
The Money Shot: Lead with aesthetics
Hooks viewers with a very pretty, well lit “food-porn” clip
Chooses a trending content style (ASMR) coupled with a popular sound to show how the beverage was made, featuring the product
Uses text overlay to describe the product as to remain consistent with the style of ASMR
Works well for products within the beauty, skincare, wellness categories that can be tied back to some form of aesthetic or idealistic lifestyle component
A Conversation with Yourself: Educating the User
This type of conversational video is very native to TikTok, where a single person can pretend like they’re having a conversation with a potential user (or in this case themselves in a month) and answer commonly asked questions a user might have
Provides a balance of educational personal finance content and an explanation of how Cleo, the fintech app, can help and fit into their lives
Works well for companies like fintech companies or social apps that have common FAQ's they want to explain to a user
Tip: If you’re looking for more examples, feel free to peruse our TikTok account where we repost creatives we help clients create, or the official TikTok Top Ads creative bank.
🎵 Trending Sounds
Using trending sounds is key to growing on TikTok. Sounds help increase your chance for virality as well as increasing your video’s average watch time. Every week, we’ll round up a couple trending sounds that we think you should pay attention to, and how you can use them in your content.
What’s this? I like it, Picasso!
What this sound is: Extracted from a creator’s original video, this sound has been adopted by accounts as a way to show that it’s possible to appreciate something, even if you don’t quite understand it. Creators have been using text overlay to first present the unconventional item or thought, followed up by an explanation, then appreciation.
How your brand can use it: If there is a particularly funny or common confusion among users of your product, you can first present it, then show an individual start to explain the practical solution, followed by being cut off by the user affirming they like your product– whether they understand it or not!
What this sound is: This audio snippet (originally taken from a Katy Perry song) has been used by creators citing a particularly alarming, dramatic, or exciting situation as they attempt to calm themselves down and act as if it’s “no big deal.”
How your brand can use it: Brands can show an overjoyed individual reacting to a product launch, discovering a new use case for your product, or any other fun “hack” you want to share – and pair it with this sound.
If you like what you see, please share with a friend!