3 TikTok ad creatives to recreate in less than 3 minutes
ICYMI: In our last issue, we covered everything you need to know about the #WestElmCaleb saga + a framework to help your brand decide if a trend is worth participating in or passing up.
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This week, weâll be:
Breaking down 3 styles of effective TikTok ads to recreate for your brandÂ
Sharing this weekâs trending sounds & filters to inspire your next viral video
TikTok Ads: 3 Ways
The key to success on TikTok is all about the creative. At SLOPE, we work with a myriad of e-commerce brands, fintech companies, mobile apps, and more to help them launch paid ads on TikTok. Here are three styles of effective TikTok ads weâve helped create that you can recreate to improve your TikTok ad performance -
Show and Tell: Present the problem & stumble upon the âperfectâ solution
Shows (with creator in video depicting the scenario) and tells (with voiceover)
Utilizes a great text overlay hook, âhow to ace your exams the right wayâ, which speaks directly to the target audience: students and leaves the user wanting to learn more
Style of storytelling mimics a natural thought process
Presents alternative solutions, outright saying âthis is why Thesis is better than x,â keeping the video from sounding like an infomercial
Ends with a good CTA for the user (to the Thesis website)
Works well for products and companies that âfixâ a problem
The Money Shot: Lead with aesthetics
Hooks viewers with a very pretty, well lit âfood-pornâ clipÂ
Chooses a trending content style (ASMR) coupled with a popular sound to show how the beverage was made, featuring the product
Uses text overlay to describe the product as to remain consistent with the style of ASMR
Works well for products within the beauty, skincare, wellness categories that can be tied back to some form of aesthetic or idealistic lifestyle componentÂ
A Conversation with Yourself: Educating the User
This type of conversational video is very native to TikTok, where a single person can pretend like theyâre having a conversation with a potential user (or in this case themselves in a month) and answer commonly asked questions a user might have
Provides a balance of educational personal finance content and an explanation of how Cleo, the fintech app, can help and fit into their lives
Works well for companies like fintech companies or social apps that have common FAQ's they want to explain to a user
Tip: If youâre looking for more examples, feel free to peruse our TikTok account where we repost creatives we help clients create, or the official TikTok Top Ads creative bank.
đ” Trending Sounds
Using trending sounds is key to growing on TikTok. Sounds help increase your chance for virality as well as increasing your videoâs average watch time. Every week, weâll round up a couple trending sounds that we think you should pay attention to, and how you can use them in your content.Â
Whatâs this? I like it, Picasso!
What this sound is: Extracted from a creatorâs original video, this sound has been adopted by accounts as a way to show that itâs possible to appreciate something, even if you donât quite understand it. Creators have been using text overlay to first present the unconventional item or thought, followed up by an explanation, then appreciation.
How your brand can use it: If there is a particularly funny or common confusion among users of your product, you can first present it, then show an individual start to explain the practical solution, followed by being cut off by the user affirming they like your productâ whether they understand it or not!
âItâs No Big Deal!â
What this sound is: This audio snippet (originally taken from a Katy Perry song) has been used by creators citing a particularly alarming, dramatic, or exciting situation as they attempt to calm themselves down and act as if itâs âno big deal.âÂ
How your brand can use it: Brands can show an overjoyed individual reacting to a product launch, discovering a new use case for your product, or any other fun âhackâ you want to share â and pair it with this sound.
If you like what you see, please share with a friend!